“
In our world, we’d much rather have Community than Two and a Half Men, and I don’t mean that as a criticism of Two and a Half Men. It’s great for advertisers that want to use that show as a proxy to get to this big audience. But for us, we’re much more excited about Community because while it’s a smaller audience, it’s an audience that self-organizes online. They’ll not only tell their friends to go watch it, they’ll spend time convincing someone on a bus to watch it.”
—
How Hulu’s Andy Forssell Will Spend $500 Million; Why ‘Community’ Trumps ‘Two and a Half Men’ (Q&A)
kenyatta adds:
And this is why I’ve spent the past year quietly experimenting with social tv projects at relatively “small” networks.When the revolution comes, ‘Two and a Half Men’ will do just fine, but when the revolution comes, applying this stuff to fandoms I care about will be a lot more fun.
I add:
Fuck yes.
And by the way, not just more fun. More everything.
Reblogged from Final Boss Form
