Fresser.

can’t say as how I feel like Facebook has been doing it’s job so great of late — I no longer feel that I can trust it with anything “personal” and have better platforms for public exchange. 

but Weiden+Kennedy has done its job here. It’s perfectly in sync with what we want a Facebook to be. A lot of good advertising has a moment where you say — excuse me, what? — and this has that moment. Well done.