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The truth is illustrated by an infographic halfway through Wired’s scathing overview of Klout. It shows that Klout ranks Robert Scoble as more influential than RZA, Sarah Palin, and Craig Venter. (You can learn a lot about the blinkered nature of Klout by the fact that their official account proudly linked to the piece.)
Any sane marketing organization would look at these results and conclude that Klout’s metrics are utterly flawed. Instead, we learn that some companies are offering perks to people with high Klout scores in the hopes that they’ll spread the word about their VIP treatment. In turn, we learn about people (including the reporter) who find themselves altering their behaviour in the hopes of finding favour with this blind, demented judge.”
Any sane marketing organization would look at these results and conclude that Klout’s metrics are utterly flawed. Instead, we learn that some companies are offering perks to people with high Klout scores in the hopes that they’ll spread the word about their VIP treatment. In turn, we learn about people (including the reporter) who find themselves altering their behaviour in the hopes of finding favour with this blind, demented judge.”
